A Study on the Customer Perception of Mobile Phone Service Providers in [CITY] with Special Reference to BSNL

Introduction

A study on the customer perception of mobile phone service providers in Erode district with special reference to BSNL mba marketing project report.Mobile phone services are becoming more and more significant throughout the world due to technological changes. In today’s life mobile phone companies are offering new services to customers daily. Telecom is one of India’s fastest-growing industries and the world’s second-largest market. The BSNL is a pioneer in the telecommunications industry and the largest segment. The primary goal of every business organization is consumer understanding. As the rapidly changing market environment begins and ends with the customer for the entire payment operation. This study aims to concentrate that on the BSNL mobile service provider to determine the perception rate of customers. So, to win the customers ‘ hearts, it is very important for the service provider to understand the influence of various demographic variables that influence the level of perception and satisfaction. A survey-based descriptive study model has been adopted for this purpose

The success of the mobile phone service providers depends upon satisfaction level of consumers. So it A Study On The Customer Perception Of Mobile Phone Service Providers In [CITY] With Special Reference To BSNL mba marketing project report has become more important for the mobile phone companies to meet the current market conditions and expectations of the customers. Customers perceive services in terms of the quality of the service and how satisfied they are overall with their experiences. Therefore, the perception is to be studied so that their preferences may be known and their desires may be fulfilled. 

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