A Comparative Study on Consumer Behaviour about Colgate and Pepsodent Paste

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A comparative study on consumer behaviour about Colgate and Pepsodent paste

A Comparative Study on Consumer Behaviour About Colgate and Pepsodent Paste

Introduction

Consumer behaviour about Colgate and Pepsodent paste mba marketing project report is mainly focused upon comparison between buying behaviour of rural and urban consumers with regard to Fast Moving Consumer Goods (FMCG). The primary objective of the study is to know the differences between buying behaviour of rural and urban consumers towards Fast Moving Consumer Goods (FMCG) i.e. branded products or non branded products and then afterwards to know which factor influence more for buying the product. This is research is to evaluate Complete reports on ”A COMPARATIVE STUDY ON CONSUMER BEHAVIOUR ABOUT COLGATE AND PEPSODENT PASTE”. The main objective of the study is to understand the consumer awareness about Colgate and Pepsodent paste. This study was conducted at Udumalpet, Coimbatore and Kangayam through survey method. The respondents are giving their opinions through questionnaires. Data was collected and analyses using Simple Percentage, Chi-Square and ANOVA method. This analysis was interpreted and valuable suggestions were given based on the findings that could enable to improve the companies performance.

A Comparative Study on Consumer Behaviour About Colgate And Pepsodent Paste mba marketing project report will be greater importance when it is related to the comparison of buying behaviour between rural and urban consumers. There is much literature in buying behaviour of rural and urban consumers towards durable and non-durable goods. But there is pan city of literature regarding the factors influence the consumer buying behaviour and a comparison between buying behaviour of rural and urban consumers. 

Name of the Project   : Consumer Behaviour About Colgate and Pepsodent Paste

Project Cost                : $ 35

Delivery Time             :  Within 48 hours

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