A Study on Factors Influencing the Disconnection of Land Lines of BSNL

Introduction

MBA marketing project report is an attempt to know the customer satisfaction of the BSNL landline in Coimbatore city. Every Business targets its target customer and their optimal goal would be the satisfaction of their ultimate customer. In this competitive world of business, everything starts and ends with the needs of the customer. BSNL is the country’s market leader in fixed-line business. This has a market share of 84% of the landline in 2008 and the share decreased to 69.9% in 2012. This segment’s quality became a problem for the company. It is clearly seen from the aforementioned figures that the number of fixed-line subscribers declined year after year.

A Study on Factors Influencing the Disconnection of Land Lines of BSNL MBA marketing project report World telecom industry is an uprising industry, over the past few years’ information and communications technology has changed in a dramatic manner and as a result of that world telecom industry is going to be a booming industry. Substantial economic growth and mounting population enable the rapid growth of this industry. In 2015 the global telecom industry continues to grow from strength to strength. While the operators may struggle to grow significant revenues; the underlying trends of mobile broadband; M2M; Cloud computing; OTT services and big data management continue to propel the broader telecom sector ahead. Fixed broadband is also making headway with the majority of countries now having a national broadband network plan or policy in place. 

Pay and Download Report Now