Studying the Influence of Factors Affecting Purchase Behaviour of Customers Towards Life Insurance Products
Introduction
The topic of my study is “STUDYING THE INFLUENCE OF FACTORS AFFECTING PURCHASE BEHAVIOUR OF CUSTOMERS TOWARDS LIFE INSURANCE PRODUCTS MBA marketing project” The main objective of the topic is to find out what factors out of trust, product features, service and relationship with agents or advisors contribute to the purchase of a life insurance product. Conclusion of this project would give an idea of strategies of different companies which may be helpful to the company. Now days all the insurance companies in India are trying to establish themselves in the competitive market. The consumers behaviour has changed as a result of the growing income, growth in size of the spending classes and increased purchasing power. The expectations of the consumers and their buying behaviour have changed a lot. Consumers now expect the most of the following items listed below from the life insurance companies
The entry of private players into the insurance industry has seen a veritable explosion of products that offer customers a much richer menu of options. For a choice- starved customer, their entry has been a godsend. For a choice- starved customer, their entry has been a godsend. It has infused a new flavor into what was perceived as a sober industry and has resulted in the market.
| Project Name | :Studying the Influence of Factors Affecting Purchase Behaviour of Customers towards Life Insurance Products |
| Project Category | : MBA Marketing |
| Pages Available | : 55-65/pages |
| Project PPT cost | : Rs 500/ $10 |
| Project Synopsis | : Rs 500/ $10 |
| Project Cost | : Rs 1999/$ 30 |
| Delivery Time | : within 12 Hours |
| For Support | : Click on this link to Chat us Directly on WhatsApp: https://wa.me/+919481545735 or |
| Email: info@partheniumprojects.com |
