A study on Distribution Channel Adopted by the Times of India to its Existing Customers

Introduction

The newspaper sales involve distributing highly perishable products under severe time constraints. This project deals with the study of the distribution channel adopted by The Times of India project on MBA marketing (newspapers). Distribution is an essential element in the newspaper industry as the lifetime of newspapers are very short and thus a selection of proper channel and appropriate intermediaries is very important.  The newspaper distributor has the rights to distribute the newspaper in his area. The revenue of the newspaper distributor is based on a commission on the sale of every newspaper. This project also allows us to renew the subscriptions for the customer.

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