Effectiveness of Retailing Mix in Big Bazaar

Abstract

Effectiveness of Retailing Mix in Big Bazaar MBA marketing project is any business enterprise whose sales volume comes primarily from retailing. Retail organizations exhibit great variety and new firms keep emerging. There are store retailers, non-store retailers, and retail organizations. Consumers today can shop for goods and services in a wide variety of stores. The best-known type of retailer is the department store. These stores feature art galleries, cooking classes, and children’s playgrounds. in view, he has to pursue a policy to achieve his objective. This policy is called the retailing mix. Marketing strategies serve as the fundamental underpinning of marketing plans designed to fill market needs and reach marketing objectives.

“It is an activity of enormous economic significance to most developed nations”. It generates revenue and wealth for a nation, encourages investments and brings technological advancements. Stated that “ it brings employment and creates the wealth of the economy ”. “It is a vibrant part of our changing society and a major source of employment  ” Retailing performs activities at a larger level so it requires massive manpower to handle and manage its operations.

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