Importance of Consumer Buying Behaviour 

Importance of Consumer Buying Behaviour 

Importance of Consumer Buying Behaviour


Importance of Consumer Buying Behaviour mba marketing is the study of how individuals make decisions to spend their available resources (time, money, effort) on consumption related items. It includes the study of what they buy why they buy it, when they buy it, where they buy it, how often they buy it, and how often they use it. A consumers decision to buy a product or service is the result of interplay of many forces or stimuli.

The starting point is the marketers stimuli in form of product offering through some promotional method, available at some outlets at a price. The marketing stimuli for the product includes locating target markets and segmentation of market as per the customers needs. Consumer behaviour mba marketing project is comparatively a new field of study which evolved just after the Second World War. The sellers market has disappeared and buyers market has come up. This led to paradigm shift of the manufacturer‘s attention from product to consumer and specially focused on the consumer behaviour. From this, consumers play a very important role in any organization’s success as they are the people who generate revenue for the organization by purchasing, using and encouraging others to purchase their products and services. Therefore, the purpose of understanding consumer buying behavior is to know consumers  purchasing decisions and to understand the steps involved in such decisions.

Name of the Project   : Importance of Consumer Buying Behaviour

Project Cost                : $ 35

Delivery Time             :  Within 48 hours

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