Impact of Brand Positioning on Consumer Learning and Brand Loyalty

Introduction

Impact of Brand Positioning on Consumer Learning and Brand Loyalty mba marketing,With the increase in income levels, easy availability of finance, increase in consumer awareness, and introduction of new models, the demand for consumer durable has increased significantly.

This in turn is leading to a strong competition among the different consumer durable brands available in the nation as well as the price gap between the same consumer goods of different companies are narrowing down. Recently, the rising of consumer consciousness has made consumers choose to purchase their familiar and favorable brand. Complete projects on Impact Of Brand Positioning On Consumer Learning And Brand Loyalty research is conducted to see an impact of brand positioning strategies on consumer’s perception.
The research basically revolves around 3 strategies of positioning i.e. beneficial positioning, surrogate positioning (Psychological) , Competitive positioning. As the study is conducted to examine the impact of brand positioning and its strategies on consumer perception in this research, the study revolves around 3 brand positioning strategies, i.e. beneficial positioning, surrogate positioning, competitive positioning and what is its impact on consumers ‘ perception of whether it is positive or negative and what makes consumers buy the product more frequently. The basic identification and correspondence of the positioning of the product is based on the distinction, rectifiable quality, and benefit of the brand over others. Copycat / imitator product positioning works only if the company offers its products to the other rival at a significant discount. Having a brand on a point that it should be at is very important to make sure that the branding is made so well as if it were incredibly viewed by the customer that it will inspire them to buy the product of the particular brand and that they will then continue to recommend it to their fellow beings, and that is how the positioning of certain products is thriving and it is getting great success in the market.

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