Emergence of E-Commerce – A brief history – Indian scenario 

Introduction

E-Commerce – A brief history – Indian scenario MBA marketing project report stands for electronic commerce and pertains to trading in goods and services through the electronic medium. The use of e-commerce has been growing, creating new opportunities for business tycoon to improve current ways of doing business and influencing the development of a competitive marketing strategy. E-Commerce is the electronic process by which individuals or organizations make a transaction. There are various advantages of E-Commerce to buyers and sellers such as cost reduction and more variety. Backed by increased online user base & mobile phone presentation, Indian E-Commerce has seen impressive growth in the last few years. 

A developing country can become industrialized and modernized if it can extensively apply IT to enhance productivity and international competitiveness, develop e-commerce and e-governance applications. An information-based society or knowledge-based society is composed of IT products, IT applications in society and the economy as a whole. India has nearly 200 million Internet users which will equal, if not surpass, many of the developed countries. The Internet economy will then become more meaningful in India. The number of e-transactions will be large enough to sustain the Internet economy. The Internet is boosting efficiency and enhancing market integration in developing countries. The developed world has had a long lead over the developing countries in the telecom infrastructure.

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