Emergence of Internet Marketing -Origins, Needs, Challenges and Opportunities

Introduction

Emergence of Internet Marketing -Origins, Needs, Challenges and Opportunities MBA marketing project of products and services using the internet as its medium. Internet marketing as a whole is an extremely cost-effective way to reach a worldwide population. There are many strategies available for companies that wish to use internet marketing. Some of the more common ways are search engines, traditional media, E-publishing, networking, and paid advertising. Internet marketing is the future of marketing. E-Marketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers. E-marketing means using digital technologies to help sell your goods or services.  

E-Marketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers. E-marketing means using digital technologies to help sell your goods or services. These technologies are a valuable complement to traditional marketing methods whatever the size of your company or your business model. These technologies are a valuable complement to traditional marketing methods whatever the size of your company or your business model. The basics of marketing remain the same – creating a strategy to deliver the right messages to the right people. What has changed is the number of options you have. Though businesses will continue to make use of traditional marketing methods, such as advertising, direct mail and PR, e-marketing adds a whole new element to the marketing mix.

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