| Project Name | :A Project Report on Apollo Tyres Brand Image. |
| Project Category | : MBA Marketing |
| Pages Available | : 55-65/pages |
| Project PPT cost | : Rs 500/ $10 |
| Project Synopsis | : Rs 500/ $10 |
| Project Cost | : Rs 1999/$ 30 |
| Delivery Time | : within 12 Hours |
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A Project Report on Apollo Tyres Brand Image.
Introduction
A project report on Apollo tyres brands MBA marketing project The study centred to take strategic decisions in support of image Project in the field of marketing. The main scope of this study is to ascertain various methods to increase the sales volume of the concern. The method includes regular product information to the buyers, creating a brand position in the market and taking measures to make the brand remain in its position. One of the important aspects of this study is also to increase the market segment for the products. The origin of the Indian Tyre Industry dates back to 1926 when Dunlop Rubber Limited set up the first tyre company in West Bengal. MRF followed suit in 1946. Since then, the Indian tyre industry has grown rapidly. The Indian tyre industry is highly raw material intensive and is a Rs 20000 Cr industry.
It’s the fastest-growing top tyre manufacturer, with an annual turnover of Rs 5036.80 crores (2009-2010). It was founded in 1976. Its first plant was commissioned in Perambra in Kerala state. In 2006 the company acquired Dunlop Tyres International of South Africa. The company now has four manufacturing units in India. It has a network of over 4,000 dealerships in India, of which over 2,500 are exclusive outlets. “Apollo Tyres Ltd.” has been the pioneer in the implementation of “Six Sigma” among all the tyre companies in India, and is in the list of top 15 tyre manufacturers of the world in terms of Revenues.
