Brand Awareness of Spencers & its Comparative Analysis with Big Bazaar & other Retail Organizations
Introduction
The scope of my study restricts itself to the Brand awareness of Spencer’s and its comparative analysis with Big Bazaar & other retail organization’s MBA marketing project report in Lucknow city. The scope of my study also restricts itself to Lucknow city only. Story Details Spencer’s Retail in India is in an enviable but challenging position instead of trying to generate new business, it is struggling to keep up with explosive growth. The research was conducted as per the Marketing Research measure. The study’s well-supported goals are set. Primary research was undertaken to meet the goals. The method taken to data collection was observational research. Big Bazaar is India’s fastest-growing, most successful retail chain. Study on Brand Awareness Of Spencers & Comparative Big Bazaar is India’s first retail chain and is the biggest to date. In the later part of the assignment, I applied 4P’s marketing strategy to demonstrate how Big Bazaar has reached the stage of introduction to growth and found that this company is currently in the stage of growth. Plan of the product life cycle. I also analyzed the SWOT to show how it made its brand more effective. I have presented some ideas for consumers to boost their brand image.
SPENCERS RETAIL LIMITED Company Profile Company Profile Spencer’s retail is the largest* supermarket chain in India. We offer a complete range of products & durables, from bread to bed cover; from toothpaste to even television sets. Today Spencer’s has 100 stores spread across 25 cities with a retail trading area of more than half a million square feet, and we’re growing rapidly.
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