A Study on Customer Feedback about Centurion Bank of Punjab Services

Introduction

A study on customer feedback about Centurion Bank of Punjab services mba marketing projects  analysis of before and after merger of Centurion Bank of Punjab with HDFC bank indicates that after merger, Gross Profit Margin, Net Profit Margin, Return on Capital Employed, Return on Equity and Debit-Equity Ratio shows an increasing trend, but Operating Profit Margin shows mixed trend. The results also show that there is a significant difference in Gross Profit Margin, Net Profit Margin, Operating Profit Margin, Return on Equity and Debt-Equity Ratio between before and after merger

These changes have affected this sector both structurally and strategically. The important roles of banks are economic growth, expansion of the economy and provide funds for investment. With the changing environment many different strategies have been adopted by this sector to remain efficient and to surge ahead in the global arena. 

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