Factors Affecting Dealer Performance to Evolve a Strategy for Increasing Market Share of TATA Indicom

Introduction

The main objective of this research was to study the working of the existing dealers of TATA Teleservices Ltd. Factors affecting dealer performance to evolve a strategy for increasing market share of the TATA Indicom MBA marketing project report  Industry is the lifeline of any economy that is on the path to growth and development. Communications is one of the critical infrastructure requirements of the country. 

India, with its one billion people, over 500 districts, around 5,000 villages and large metropolitan cities having a population equivalent to that of many countries needs an extensive infrastructure to serve such a population. India operates one of the largest telecom networks in Asia with 1,23,000 route km of optic fiber cables network. As of the beginning of 2000, there were 28 million telephone lines in the country – approximately 50 people to every landline and 33 people to every cellular telephone line. There is a much higher density of available lines in cities than in remote villages. Today, the density is 0.5 lines per hundred in rural areas. Around 60% of Indian villages have telephone lines for homes. The research included all dealers operating under the Talking Point Pvt franchisee TATA Indicom. Ltd. working between Adayar and Triplicane. 

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