Measurement of Brand Awareness and Brand Perception of Mobile Phone Company

Introduction

Measurement of Brand Awareness and Brand Perception of Mobile project on mba marketing to identify brand awareness and perception toward Mobile brand. This study also denotes the purchasing pattern of customers towards the mobile phone brand. The research methodology adopted for this study is descriptive. A descriptive study is undertaken in order to ascertain and be able to describe the characteristics of the variable of interest in a situation.

This Measurement of Brand Awareness and Brand Perception of Mobile Phone Company mba marketing project research is studying about the country-of-origin. The area of the research is perception towards mobile phones of China brand on purchase intention. The general objective is to study other dimensions of the country-of-origin and also to find out their impacts towards purchase intention of mobile phones of China brand in Ipoh. As the economy is going up, people are demanding mobile phones more and more. In short, there are more and more brands from outside of the country and consumers are not familiar with those foreign products. hence it is important to provide knowledge about the foreign brands to the customers.

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