Study of Consumer Behavior in Automotive Industry

Abstract

Study of Consumer Behavior in Automotive Industry project on mba marketing today is the most lucrative industry. Due to increase in disposable income in both rural and urban sector and availability of easy finance are the main drivers of high volume car segments. Further competition is heating up with host of new players coming in and global brands like Porsche, Bentley, and Ferrari all set to venture in Indian market. This research will be helpful for the existing and new entrant car manufacturing companies in India to find out the customer expectations and their market offerings.

Indian Automobile car business is influenced by the presence of many national and multinational manufacturers. This paper presents analysis of research in the area of Consumer Behavior of Automobile Car Customer. This Study of Consumer Behavior in Automotive Industry project on mba marketing further reveals the effectiveness in General Automotive Company towards the customer satisfaction. India’s automotive industry is one of the world’s largest and rising steadily every year. With the ease of availability of car loans, therise in wage structures and higher middle-income-class purchasing potential, there has been a spurt in road-powered cars.

Today’s car business is the most profitable market. Due to increased discretionary cash flow in both country and urban part and simple fund accessibility are the primary drivers of high-volume automotive sectors. Assisting competition is warming up with host of new players coming in and brands around the world such as Volkswagen, Bentley, and Ferrari all set to wander in the Indian market.

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