Customer Focus – A key to Service Marketing

Introduction

Customer focus – A key to service marketing mba marketing In today’s intensely competitive, rapidly changing and highly complex environment characterize by the service marketing level of customer service has decreased in recent years, and that this can be attributed to a lack of support or understanding at the executive and middle management levels of a corporation and/or a customer service policy. The reason to choose this as a study is that there is a tendency in the people by giving complaint for very small reason. There by Hyundai entrusted with me the task .We are definitely in the age of the customer … ignore this at the peril of your business. While the customer is not always right, he always has the right to choose.

Customer focus project on mba marketing and a customer-focused approach to building customers into advocates is perhaps your most important task. It all starts with listening to your customers.important customers are? Your influencers? And why they come back to do business with you? These are important questions whose answers provide valuable insights for your business.

Name of the Project   : Customer Focus – A key to Service Marketing

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