B2C Marketing Strategies on Social Media

Introduction

B2C Marketing strategies on Social Media  Project Report on mba marketing refers to the process of gaining website traffic or attention through social media sites and social bookmaking sites. Global marketers are moving at a fast speed to tap the ‘new normal’ opportunity. Social media has gone main stream. And for businesses it represents an unprecedented marketing opportunity that transcends traditional middlemen and connects companies directly with customers. Customer acquisitions remain to be the prime goal of Global Social media marketers.

B2C Marketing Strategies the thesis focuses on a B2C Digital Marketing Communications project on mba marketing plan on a mobile gratification application. The marketing communications plan takes a clear step away from the traditional views on marketing planning and PR, above all because of the involvement of social media and the massive cultural shift that has deeply affected the way societies use the most widely spread communications platform ever invented, the Internet. The project for which the marketing communications plan is made, is based on gratification and the creation of several interwoven digital services, and has been prepared and built on the technical aspects by the founders from the company during the past two years. 

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