Assessment about the level of awareness of specialty services MBA marketing project report is mainly to find out the effectiveness of services provided to Private Banking customers of ICICI Bank, Thiruvalla.  Kovai Medical Center and a hospital is a 500 bed multi-disciplinary Super Speciality NRI hospital located in the Coimbatore Chennai National highway. Hospital or a super-specialized hospital is a health care institution that provides patient treatment through specialized staff and equipment, and often, but not always provides for long-term stays. Health is a primary human right, and the Constitution has given due importance to it. Study on  Assessment of the level of awareness of the specialty services offered by the Kovai Medical Center and Hospital in the Coimbatore Region is a project aimed at studying the awareness of the various specialty services offered by KMCH, the competent role of KMCH, the attitude of people towards KMCH in terms of cost, performance and preference.