A Comparative Study on Customer Preference on Mobile Communication with Reference to the Service Provided by Private (Airtel) and Public (Bsnl)

Introduction

A comparative study on customer preference on mobile communication MBA marketing project report is the lifeblood for every business activity. Even in this industry, there prevails a stiff competition between the service providers. Since there is a marginal difference between the services rendered by the Cellular service providers there is more possibility for the subscriber to switch from one service provider to another based on his convenience. Communication plays a very important role in the competitive world today. Communications have become an integral part of any business’s growth, success, and performance. This is the software that gives a person the ability to communicate anywhere, anywhere. Communication is now becoming easier and faster thanks to advances in technology. In recent years, India’s telecommunications industry has shown a massive rise in all aspects of industrial growth. 

The telecommunication is the lifeblood for every business activity. Even in this industry, there prevails a stiff competition between the service providers. So it is very essential for the Mobile service provider to understand the customer preferences and the influence of various Demographic variables behind that influence. Mobile communication MBA marketing project report a service sector is escalating drastically in Coimbatore and Tiruppur Town. 

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