A Study on General Awareness on Non-Life Insurance Policies

Introduction

This is a study on the A Study on General Awareness on Non-Life Insurance Policies MBA marketing project report. The main objective of the study is to know the awareness level of non-life insurance policies among the general public. It also includes the findings of non-life insurance policies invested by the respondents and the qualities they expect (or) look for while investing in a policy.

The review of the literature of this MBA marketing project report study selected recent studies relating to awareness and determinants of general insurance which includes health insurance, motor vehicle and other insurance in India. IRDA while celebrating Insurance Awareness Day on April 19 (2015) focussed that “Lack of insurance awareness has proved to be one of the hurdles in penetration of insurance across the country.”Due to the heavy burden of out-of-pocket expenditure on them to seeking health car. Insurance is a protection against financial hammering arising on the happening of an unexpected event.  Insurance policy helps in not only mitigating risks but also provides a financial militate against adverse financial loads suffered. General insurance is a hazard and uncertainty security for the insured, and it is a risk-hedging device, but one policy can not satisfy all the individual’s needs so that an effective mix is required.

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