A Competitive Analysis and Study in Indian Telecom Sector

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A competitive analysis and study in Indian Telecom Sector

A Competitive Analysis and Study in Indian Telecom Sector

Introduction

A Competitive analysis and study in Indian Telecom Sector MBA marketing project report, The Indian telecommunications industry is one of the fastest-growing in the world. Telecommunication is a compound of the Greek prefix “tele” meaning far off, and the Latin―communicare”, meaning to share. In its current usage, it refers to the transmission of signals over a distance for the purpose of communication. The telecom industry has an impact on every aspect of our lives, from enabling telephone communication between people in different locations to enabling supply-chains to work seamlessly across continents to create products and fulfill demands. India is also the second-largest country in terms of internet subscribers. As of 2019, India holds the world’s highest data usage per smartphone at an average of 9.8 GB per month. The liberal and reformist policies of the Government of India have been instrumental along with strong consumer demand in the rapid growth in the Indian telecom sector. The government has enabled easy market access to telecom equipment and a fair and proactive regulatory framework that has ensured the availability of telecom services to consumers at affordable prices.

There are more than 960 million telephone subscribers and more than 121 million internet users. The whole country was divided into 23 circles and licenses were given separately for each one. The circles were classified as Metros, A, B or C depending upon the revenue potential for the circle. Airtel, Idea, Vodafone, Reliance communication, Aircel, Tata Docomo, MTS, Uninor, Loop, BPL, BSNL, MTNL, and Videocon are major players in the Indian Telecom sector. 

Name of the Project   : A Competitive Analysis and Study in Indian Telecom Sector

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