A Study on the Consumer Perception of HYUNDAI [Car Model] Cars
A study on the consumer perception of HYUNDAI Cars MBA marketing project report Any organization has to listen to its external customers and stakeholders. A number of studies have shown that the long-term success of a corporation is closely related to its ability to create and maintain loyal and satisfied customers, adapt to customer needs and changing preferences. In order to monitor customer satisfaction, and to take action for improving it, a number of different methods have been developed and tested. Hyundai cars are a product of the Hyundai motor company, which is the largest motor company in Korea. The company has had significant improvements in the quality ratings of its cars since its establishment in 1967. These improvements are made with the motive of meeting the needs of their customers. The company has its top competitors as Toyota Motor Corporation, Ssangyong Motor Company, and GM Korea Company. As such, the company has to develop strategies to survive in the industry since there are other car manufacturers.
Any organization could definitively take advantage of a proven systematic customer satisfaction model. The challenge for organizations is to implement and secure a standardized customer satisfaction process across their playing field. Satisfied customers form the foundation of any successful business as customer satisfaction leads to repeat purchase, brand loyalty, and positive word of mouth. Hyundai Motor Company has subsidiaries in approximately one hundred and eighty five countries worldwide. Its sister company is Kia Motor, and both have achieved a high level of sales of over five million cars worldwide over the recent past.
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