Retail Industry-Beacons Project

Abstract of Retail Industry Beacons Project Report on IoT System

Retail Industry Beacons Project are a small, low-energy device that can be installed or positioned almost anywhere. Typically they are placed on walls, counters or ceilings, but they’ve shown up on restaurant tables, in classrooms and even in stadiums.Send offers and discounts to a customer when near a product or a certain shelf. Offer coupons to customers after a purchase to share with their friends. Thus encouraging others to visit during a sale or during a special event. Shoppers can upvote or downvote their experience in a shop or mall.

It is impossible to read retail news today without hearing about another implementation of beacons. a technology based on Bluetooth low energy (BLE) that allows smartphones to interact with sensors embedded within physical locations. For consumers, beacon technology allows for enhanced experiences that are contextual based on location.

For retailers, beacons unlock additional customer insight and targeting capabilities that drive both revenue and improved service. However, surrounding the hype is a lack of clarity on consumer benefits. The business case, and the work needed to deploy and maintain a beacon platform in-store.This report aims to provide eBusiness leaders with an understanding of beacon technology. and how beacon-based location services within brick-and-mortar stores will transform the customer experience.