Customer Satisfaction with Reference to financial Services in DJS Stock and Shares Ltd

Introduction

A study on customer satisfaction with reference to financial services of DJS stock and shares Ltd mba marketing is the project title. The main objective of the research was to ascertain the level of customer satisfaction in DJS STOCK AND SHARES LTD.,

Purpose – Drawing upon research in consumer behavior, the purpose of this paper is to deploy an alternative way to predict behavioral intention with customer technology beliefs and experience in e-brokerage services. Design/methodology/approach – This Customer Satisfaction With Reference To financial Services In DJS Stock And Shares Ltd mba marketing project report study tests the proposed framework and relevant hypotheses with survey responses collected from 258 online investors. Findings – Technology-ready (TR) customer segments vary in their evaluations of customer-service interfaces; interface evaluations affect cognitive service experience; and interface evaluations and cognitive experience affect customers’ behavioral intentions. Research limitations/implications – This study indicates that flow experience emerges as an important factor for achieving sustainable competitive advantages in e-brokerage services. The research findings and relevant hypotheses might not apply to low-credence services.

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