Research is based on “customer satisfaction towards Kent water purifier project on MBA marketing in Moradabad. The aim and purpose of the present study is to analyze or know customer perception while selecting a water purifier. The research work was done by considering the market survey. The objective of the study is to know which mode select by the customer at a time of taking a Kent water purifier. Research is based on “customer satisfaction towards Kent water purifier in Moradabad. The aim and purpose of the present study is to analyze or know customer perception while selecting a water purifier. The research work was done by considering the market survey. n today’s highly competitive environments improving consumers’ loyalty to brands permits marketers to maintain a comfortable and lasting position in the marketplace. A brand covers the entire experience of your client’s prospects and customers have with the company. It’s what they make, and the personality they convey.

Measuring customer satisfaction provides an indication of how successful the organization is at providing products and/or services to the market place. So research report has based on primary data. To reach up to a conclusion the sample survey method of research would be used. The topic of study is Consumer satisfaction of KENT water purifier on the basis of quality & After sales services. So the project is to study the preference of the customer and their satisfaction level.