Customer Preference and Satisfaction Level towards their Expectation with Special Reference to Yamaha Motor Bikes

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Customer preference and satisfaction level towards their expectation with special reference to Yamaha motor bikes

Customer Preference and Satisfaction Level towards their Expectation with Special Reference to Yamaha Motor Bikes

Introduction

 
Customer Preference and Satisfaction Level towards their Expectation with special reference to Yamaha motorbikes MBA marketing project report In Indian, two-wheeler markets are the second largest in the world and are continuously growing at an alarming rate of 25% annually. India stands next to Japan and China in terms of two-wheelers produced and domestic sales figures. The Indian two-wheeler industry has been in the limelight recently because of its impressive performance. India is one of the world’s biggest two-wheeler manufacturers and producers. In terms of the number of two-wheelers manufactured and domestic sales respectively, India stands next to Japan and China. This disparity has been achieved for many reasons, such as the stringent stance pursued by the Indian government towards the passenger car industry, Increasing demand for personal transport, inefficiency in the system of public transport, etc. In the early 50s, when India’s Automobile Products (API) began producing scooters, the Indian two-wheeler industry made a minute establishment.
 
The last few years have also seen a large number of two-wheelers being exported. In neighboring countries like Bangladesh and Sri Lanka, the Indian two-wheeler manufacturers have captured the market. The demand for two-wheelers is increasing every year. Similarly, Customer Preference And Satisfaction Level Towards Their Expectation With Special Reference To Yamaha Motor Bikes MBA marketing project report the preferences of the consumers are also changing from time to time. A number of companies are manufacturing two-wheelers of various kinds to suit the ever-changing consumers’ preferences. The paper proposed to make an attempt to find out the preference of the consumers.

Name of the Project   : Customer Preference and Satisfaction Level

Project Cost                : $ 35

Delivery Time             :  Within 48 hours

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