A Study to Evaluate the Banking Service Provided to SME Customers by ICICI Bank
Evaluate the banking service provided to SME customers by ICICI Bank MBA marketing project report The primary objective of this research is to evaluate the banking services provided to small and medium enterprises (SME) customers in Coimbatore. The Primary Objectives of this project is to evaluate the banking services provided to SME customers in CITY. Also to identify the Marketing effectiveness of banks in ABC City. To find out the new product requirements of SME customers. To find out the level of customer satisfaction in the ICICI bank’s current account, Erode. Throughout the analysis, these were many issues such a reluctance to respond and use respondent co-operation during data collection due to this daily target. The respondents found a short span of direct interview spending time. The analysis focuses primarily on assessing the banking services offered in Erode to SME customers. This analysis is conducted with the aid of finding banks ‘ marketing efficiency in Erode City, new product requirement and current account satisfaction rates, loans, etc. Modern internet bank services still need to be accepted by customers.
ICICI Bank is India’s second-largest bank. The Bank has a network of about 573 branches and extension counters and over 2,000 ATMs. The objective was to create a development financial institution for providing medium-term and long-term project financing to Indian businesses.
Name of the Project : Evaluate the Banking Service Provided to SME Customers
Project Cost : $ 35
Delivery Time : Within 48 hours
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