A Study on Traders Perception and Expectation towards Anchor Electrical Products in [city]

Introduction

The decrease in sales of Trader’s perception and expectation towards Anchor electrical MBA marketing project report products for the past two years. and entry of competitive and fake products in the electrical market with new features, promotions had made the concern interested to identify the traders’ expectations towards the anchor. The firm also had a future plan to open exclusive electrical showroom dealing anchor products and hence the market survey could be the best possible source to know about electrical trader’s perception and their expectation towards Anchor products. Throughout today’s economy, retail services have become very relevant. The retail industry plays a key role in India’s overall economy and contributes 14-15% to our GDP. The Indian retail industry has experienced phenomenal growth over the last fifteen years, with major retailers expanding to and beyond South Asia. Retailers have positioned themselves to meet all kinds of customer needs and levels of income, particularly the growing young workforce. Most retailers have upgraded themselves by relocating to upcoming new shopping centers and malls, offering superior shopping environment and experience, especially in urban and semi-urban centers.

The A Study On Traders Perception And Expectation Towards Anchor Electrical Products MBA marketing project report also try to study the existing dealer’s presence in the market. The consumer is largely categorized into two major segments i.e. consumer market and institutional market. This research paper explores the expectation, perception and satisfaction level of the institution segment which comprises mainly of painters, contractors, etc. 

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