A Study to Identify Sales Management and Sales Leadership

Introduction

A study to identify sales management and sales leadership mba marketing project report aims at understanding the most vital aspect of any sales companys sales management and leadership. Today every organization is into some kind of sales – goods, idea or services. As such, we need to appreciate the system that runs the life of these firms with its salesperson, which is also a very important part of the marketing of products in companies. Sales managers are the leaders of the sales engine of a business. We build and develop high-performance sales teams and guide them to produce predictions of hit revenue and meet customer requirements. To understand a sales manager’s duties, knowing their place in the company and the intangible positions and features they represent is crucial. To understand the value a sales manager brings to their business, ask: Is it more important to have an outstanding sales manager and average salespeople, or to have excellent salespeople under an average manager.

Then we will look at the system that these organizations have put up in place to address these issues.In these transactions the second one persuades the first person. In the present scenario sales executives are professionals. They plan, build and maintain effective organisations and design and utilize efficient control procedures. The professionals approach requires thorough analysis, market-efficient qualitative and quantitative personal-selling strategy. The main objective of the sales manager is to meet the objectives of the company’s revenue through the activities of its sales representatives. In other words, they use the power of their direct reporting, drive the productivity of the sales force and extract the best performance from each individual employee.

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