A Study on Market Feasibility of Bulk Selling of International Long Distance Calls for Airtel

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A study on market feasibility of bulk selling of international long distance calls for Airtel

A Study on Market Feasibility of Bulk Selling of International Long Distance Calls for Airtel

Introduction

Market feasibility of bulk selling of international long distance calls for Airtel report on mba marketing  presents the results of the study conducted. on the market feasibility of bulk selling of international long distance calls. The study also attempts to find out the potential of two target customers to buy the product.

Bharti Airtel is India’s top telecom service provider, headquartered in Gurgaon. The company, driven by Sunil Bharti Mittal, has operations in 20 countries across Asia and Africa.In 2012, it has become fourth-largest telecom service provider worldwide in terms of subscriber base. In India, the telco operates in all 22 telecom circles with offerings that include 2G, 3G and 4G wireless services, mobile commerce, fixed line, high speed DSL broadband, IPTV, DTH and enterprise services including national and international long distance services. Bharti Airtel also offers mobile wallet service Airtel Money that allows users to make payments for utility bills, goods and services in addition to money transfer across networks. From a situation where the telecommunications agency, the sole government contractor, dominated the market, in the early 1990s we now have a number of private operators actively jostling in mobile telephony,international long distance, internet service delivery and other telecommunications segments. The pace of growth and the statistical achievements were quite spectacular. By 1998, India achieved a very modest teledensity of 1.94, the decade of liberalization, from a teledensity of 0.22 at the time of independence. Till recently they would bemoan the losses they were making in mobile telephony and the problems they faced with interconnection with the incumbent government operator.

Name of the Project   : A Study on Market Feasibility of Bulk Selling

Project Cost                : $ 35

Delivery Time             :  Within 48 hours

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