A Study to Identify why the Std Usage by Airtel Customers in STATE is Lesser than the National Average mba marketing project report In today’s scenario the customer acquisition cost has increased whereas the retention cost is relatively cheaper, it’s important for every service industry to understand its consumer and cater to its needs in order to survive in this competitive market. In recent years, Jio’s growth has been the flagship story in India’s mobile market. But there are signs now in the metrics of Opensignal that their rivals are making their own waves. Jio continues to increase its 4 G availability with the highest national score ever recorded— an amazing achievement in view of the challenges faced by India’s operators and the speed. But the competitors of Jio were not complacent. We’ve seen some impressive growth across all our metrics, with the download speed of Airtel being worthy of special mention. And as the Indian mobile market matures, we expect this growth to continue.

Customer satisfaction has gained a lot of importance in the last three decades. In the earlier days, this concept was not very popular because companies thought it was more important to gain new customers than retain the existing ones. In  present times, organisations have gained better understanding of the importance of customer satisfaction (especially service producing companies) and adopted it as a high priority operational goal. This study aims at investigating the overall customer satisfaction of the mobile telecoms industry in India with reference to some of the telecom players such as Airtel, Vodafone, Tata Indicom, Reliance, and Idea.