Secure Multi-Attribute One-to-Many Bilateral Negotiation Framework for E-Commerce
Abstract of Secure Multi-Attribute One-to-Many Bilateral Negotiation
Secure Multi-Attribute One-to-Many Bilateral Negotiation Framework for E-Commerce,Electronic trading (e-trading) provides a virtual marketplace (e-Marketplace) where buyers and sellers can engage in business activities through electronic media rather than direct physical contact. Although negotiation is a fundamental component of e-trading,
We evaluated the performance of the proposed strategy in terms of client’s utility and negotiation time
and compared it with two baseline negotiation strategies.
The experimental analysis shows that the proposed strategy maximizes client’s utility, shortens negotiation time, and ensures adequate market search.
Proofs of validity of the proposed utility function are presented.
The security protocol is formally verified
and the verification shows that the protocol is free of security flaws
and hence, negotiation data are secured.
Conclusion
In this Secure Multi-Attribute One-to-Many Bilateral Negotiation Framework for E-Commerce paper, we presented a mobile agent based secure one-to-many bilateral e-Trade negotiation framework.
We also presented a new utility function that provides accurate evaluation of offer utilities.
We showed that the framework presents a rational and flexible negotiation strategy and manages the risk of missing out on top utility offers that might expire before client’s negotiation deadline and hence, achieves client’s maximum utility.
The validation of the utility function showed that it is more accurate than the existing utility functions and would lead to the selection of the truly top utility offer and achieving client’s maximum utility.
