Customer Relationship Management – An Empirical Study in Spencers

Abstract

Customer relationship management – An empirical study in the Spencers MBA marketing project report has been undertaken for Spencer’s, Chennai. The vision of the project work is to make a study on customer relationship management – an empirical study. The first chapter deals with the introduction of the study, the objectives of the study, scope of the study, and the limitations of the study and company profile. Customer Relationship Management is a corporate concept and array of techniques, services, and processes that concentrate on recognizing and creating loyalty to most valued customers from retailers. Based on the theory of retailers building relationships with their best customers to improve their profitability,

Customer Relationship Management – An Empirical Study in Spencers’ MBA marketing project report Retailing today occupies a key role in the world economy. It must be concisely and clearly defined; retailing includes all the activities involved in selling goods or services directly to final consumers for personal, non-business use. India retailing as seen in the sprawling shopping center, multi stored malls and huge complexes offer shopping, entertainment, and food all under one roof. In India, shopping malls are growing much more Shopping mall offers customers the possibility to be anything or anybody they want to be, it gives the opportunity to be free and independent even if it’s just for a passing moment. CRM is potentially a useful concept in the marketing and customer service areas of the retail sector. CRM stands to be a survival mantra. Managing customer relationships effectively and effectively boots customer satisfaction and retention rates. 

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