B2B Marketing Strategies on Social Media

Introduction

B2B Marketing strategies on Social Media mba marketing refers to the process of gaining website traffic or attention through social media sites and social bookmaking sites. Global marketers are moving at a fast speed to tap the ‘new normal’ opportunity. Social media has gone main stream. And for businesses it represents an unprecedented marketing opportunity that transcends traditional middlemen and connects companies directly with customers. Customer acquisitions remain to be the prime goal of Global Social media marketers. Social media is today and established B2C and B2B marketing technique. B2B Marketing Strategies on Social Media While the tools of social media are ubiquitous in contemporary consumer marketing, there is little evidence about the extent to which they have been adopted by business-to-business marketers.

Although experts argue that B2B firms can and should use platforms such as FaceBook and YouTube, almost all of the popular examples used in mainstream seminars, conferences and the practitioner press are of consumer brands. 

Nevertheless, the internet has moved on: what was originally didactic, one-way computer-mediated interaction has now changed as social media platforms developed and so-called Internet.Consumer goods and services marketers, particularly products targeting younger age groups, had no choice but to establish social media marketing strategies, as their target audience spends a lot of time online, engaging with friends and family through such networks.

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