A Study on the Perception of Home Insurance Customers towards Advertising at ICICI Lombard General Insurance Company Ltd

Introduction

This project was undertaken at A Study on the Perception of Home Insurance Customers towards Advertising at ICICI Lombard General Insurance Company Ltd MBA marketing project report, which is India’s No.1 Insurance Company in the private sector. This study has thrown light on the perception of the home insurance customers of ICICI Lombard General Insurance towards the advertisement. It has also said that the concept of home insurance should be more clear and rational in their appeal.

This MBA marketing project report Draft Red Herring Prospectus uses certain definitions and abbreviations which, unless the context otherwise indicates or implies, shall have the meanings provided below. The insurance industry in our country is on the threshold of a new era of rapid expansion. A more competitive environment is emerging with new participation in entering the insurance industry. Risk management has a wide application. It is relevant not only to the insurance industry but also to many other organizations in the field of business and finance.

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