Executives, managers, and supervisors can quickly shift resources and business strategy. And, customer facing employees can directly and easily influence customer behavior. CEM enables organizations to automatically understand what customers know about them. It is customer-driven and increases profitability by positively engaging customers to detail what they think, feel, and experience according to their specific interactions. Findings showed that variables in the management of customer experience contribute significantly to business performance as a strategy. The article concluded by suggesting and recommending the implementation as a new game technique for customer experience management.