Consumer Behaviour on Airtel 

Introduction

Consumer behaviour on Airtel project on mba marketing attempts to identify and define areas related to consumer behavior regarding new connection services.  By this practical training I am able to grasp about the telecommunication market and different stratigies for their particular consumers. Initially I was just having the bookish knowledge about all Marketing policies, practices and functions, but after joining this organization, I got most of the practical knowledge. I have come to know, what actually happens in the organizations.

Airtel comes to you from Bharti Cellular Limited project on mba marketing – a part of the biggest privateintegrated telecom conglomerate, Bharti Enterprises. Bharti provides a range oftelecom services, which include Cellular, Basic, Internet and recently introducedNational Long Distance. Bharti also manufactures and exports telephoneterminals and cordless phones. Apart from being the largest manufacturer oftelephone instruments in India, it is also the first company to export its products to the USA. 

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