A Study of Premium Credit Card Users for their Choice and to Create a Customer Profile for Future Promotions

Introduction

The Premium Credit Card Users for their Choice MBA marketing project report presents the results of the study conducted on the Analytical study of premium credit card users for their choice and to create a customer profile for future promotion. The study helps to find what feature of the card attracted the customer for applying for a particular card and to find out for what purpose the customers use their card like shopping or for fuel purposes or hotels etc. Premium Credit Card is a kind of credit card with high credit limits. It also offers additional options including product warranties, emergency services, travel insurance, and so on. Besides, this offers incentives such as cashback or frequent flyer miles. These cards generally charge an annual fee, but it offers a range of exclusive benefits to consumers in exchange for the annual fee.

Premium credit card users and to create a customer profile MBA marketing project reportThe significance of money and credit need no exaggeration. Application of Technology has transformed the very lifestyle of the people and the entire world is dependent on it. In service sectors like banking, education, health, retailing, etc. technology has become the main player. The integration of banking services with technology has given rise to new ‘technology-driven’ services, apart from enhancing the overall efficiency of the banking industry in serving customers.

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